Wednesday 16 April 2014

An insight into Helvetica


Helvetica is one of the world's most popular typefaces. The beautiful typeface was originally designed in Switzerland by Max Miedinger and Eduard Hoffman in 1957. When the typeface originally came it, it stood out because it was different to the fancy, decorative typefaces that were available. Helvetica created a sleek and modern twist to anyone's design. It has a crisp appearance which means it is easily legible from up close and from a distance.

Technical details of the typeface
Helvetica is not just about the typeface itself however also about the negative space the typeface creates when written. Helvetica can be recognised against other typefaces due to many destructive traits such as its slender appearance and legibility. The negative space of the lowercase letter 'a' forms a tear drop which also makes the typeface stand out from other typefaces.

Variations
The typeface Helvetica has multiple variations to create a versatile look for your design. Some include;

  • Helvetica Light
  • Helvetica Compressed
  • Helvetica Textbook
  • Helvetica Rounded
  • Helvetica Bold

Information Retrieved from:
Web Design. (2010). The Simplicity of Helvetica. Retried from web design web site: http://www.webdesignerdepot.com/2010/01/the-simplicity-of-helvetica/

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